Basic Blogging Series Vol. 1: Saving Time

Whew…it’s finally Friday! I seriously was starting to feel like that little kid in the back of the car, whining, “Is it Friday yet!?” The first full week after having 2 consecutive 3-day weeks, was a rough one! How about you? Did you ease into the new year smoothly or was it a little rocky, like mine?

But I digress from the real topic at hand here. I mentioned last week that I was going to be introducing some new content to the blog this year. Don’t worry, I’m not getting crazy. You’re not all of sudden going to see tons of recipes or DIYs, because let’s be honest, 1. I can’t cook and 2. I’m not that creative to come up with my own DIYs!


When I first started out blogging over a year ago, (see my first post if you want to get a laugh!) I really had no idea what I was getting myself into. I had no idea the kind of time commitment that it would take to be successful at it. Really, I just really loved fashion, getting dressed (obviously have to do that!) and finding a bargain, so I decided to blog about it.

I tried it for a little bit and then quit after about 2 months because it was EXTREMELY overwhelming and not what I expected (although I’m not really sure what I expected…) Since the passion was still there and I’m really not a quitter, #thanksmomanddad I decided to learn more about blogging and see if I might change my mind and decide to pursue it after all. After attending a couple of conferences and going through an AH-MAZING workshop, I started to get a little more comfortable with it.

So where am I going with all this, you ask? Well, I am definitely no expert on the subject of blogging and definitely don’t plan to be, but when I first started out, the thing that helped me the most was doing the research and reading from other bloggers about how they got their start and what they did that worked or didn’t work for them.

That’s where this new series comes in. I’ve decided to share with you some of the mistakes I’ve made, things I’ve learned and tools that I use to hopefully help creating your own blog (should you decide to) a little easier! Buut…because this is a two-way street, I’d love to know what questions you have on the subject. Is there something that you’re struggling with starting out? Don’t know where to start? Some burning question that you always wondered about blogging. Ask away, I’m happy to answer it. And if I can’t, I will try to find the answer for you!


So to begin with today’s topic, the one that I’ve struggled with the most and was the cause of my 6-month or so hiatus, saving time. Time, we all know there’s never enough time to do all of the things that we want to do. So why not rely on technology to help us get a little of that time back.

In order to get your blog read, people have to know about it, right? How else to let the world know you exist than by social media. Now, I don’t know about you, but I don’t have the ability to be on my phone all day and send Tweets, Facebook updates and Instagrams. So that’s why I was ecstatic when I discovered CoSchedule. CoSchedule is an all-in-one marketing calendar where you can manage your content and social media right from your WordPress as you blog. Since discovering CoSchedule, I’ve been able to schedule my Tweets, Facebook page updates and Tumblr posts all from their WordPress plugin.

After I complete a post, before I hit publish, I scroll to the bottom of my WordPress window and schedule all of my social media publicity for the day the post goes live, the following day and then usually a day or two the following week depending on what the content is (see below.) One of my favorite things about CoSchedule is that they create a link for you automatically so when your post goes live, your social media posts will have a link back to your published blog post. For those of you who don’t know, because I didn’t either when I started, a link is a condensed version of any link so that it can be used in social media and not take up too many characters (I’m talking to you Twitter, with your 140 character max!)



With CoSchedule’s calendar, I can see what posts have been published and which are still in my queue. basic-blogging-series-saving-time

You also have the ability to color-code each post so it’s easy to see what content is being posted. The beauty of using CoSchedule is their drag-and-drop ability. Say you decide that a certain post would be best on a different day, simply drag and drop it to the day that you want it to be posted on. You can always go back and edit the posts or change the scheduled time as long as they haven’t been published already.

Statistics have shown that Tweets are 150% more likely to get more retweets and 18% more clicks when they have a photo. With CoSchedule’s social media schedulers, you can choose which image you would like to appear in each of your posts or tell it to choose an image for you. It also tells you how many characters you have left so your message doesn’t get cut off.

Interested in checking out CoSchedule for yourself? Sign-up here and check out this video with more great information on other features that CoSchedule offers. (full disclosure: the sign-up link above is my personal link. If you sign-up through this link, I get credit.)

                                       As always, thank you for reading and supporting the brands that                                           support Style in a Small Town!

xoxo, Hillary

Thank you to CoSchedule for sponsoring this post. All comments and opinions are 100% my own.
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